Marketing and Advertising 2.0

In this day and age almost everything revolves around some sort of technology.  Many businesses all over the world are utilizing the internet and other forms of technology to help their business succeed.  One form of media that businesses are utilizing more and more everyday are blogs.

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Blogs can be useful to many businesses in many ways.  Some ways that blogs help corporate businesses succeed  are it helps them advertise their product by posting pictures, being honest and transparent helps them become more reliable, and by having a blog it makes it feel as if there is a more personal relationship between the customer and the business.

I think by having businesses create different kinds of blogs, it makes it more useful to the public to get the information they might want about a certain product.  Blogs can create a more personal feel for a business because they aren´t as formal as say a website might be.  Some advantages for businesses who have a blog are that it is a cheap way of advertising, feedback is easily accessable, able to learn about the customers, creates networking, and it can be updated anytime, anywhere.  All in all, I think if all businesses had a blog it will help their company succeed in the future.

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